monterey media inc.
Quality Award Winning Programming since 1979

Press Releases

Stoked on Peel: the Peru Project

October 2, 2006, THOUSAND OAKS, CA With a California sunset melting behind the gorgeous California mission style Lobero Theatre in Santa Barbara, the surfing community packed in for their first opportunity to see what is considered the newest addition to the exclusive “Classic Surf Films” genre, monterey media’s Peel: the Peru Project. Hosted by monterey media with the support of and benefiting the Surfrider Foundation, Santa Barbara Chapter, over six hundred attendees eagerly participated in raffles (including a custom Peel surfboard shaped by renowned Central Coast Shaper ); Peel: the Peru Project t-shirts were tossed into the animated crowd while locally renowned and award-winning on-air personality DJ Brad J, from Clear Channel’s KIST 107.7, MC’d the event with contagious enthusiasm. Everyone was talking about Peel.

Directors of Peel , TJ Barrack and Wes Brown, were in attendance, soaking in the vibrant energy centered on the film they dreamed up and shot on location in Peru, sparked by anthropologist Thor Hyerdahls’ book Kon Tiki, a controversial work suggesting that the sport may have originated in Peru, home of the longest left breaking waves in the world. Wes is no stranger to surf filmmaking, being the third generation of surf film directors in his family (grandfather is Bruce Brown, The Endless Summer, and father is Dana Brown, Step Into Liquid), but to have this newest film consistently compared to his grandfather’s celebrated The Endless Summer is truly an honor.

Featuring world-class surfers Mark Healey (from Islands in the Stream), Jamie Sterling (Billabong XXL Big Wave Award winner), Women’s World Champion Sofia Mulanovich, Jesse Colombo (One of the new breed of “Air” surfers) and Randy Bonds (from The Kill Seven and Punk and Disorderly), and guided by seven time Peruvian champion Magoo de la Rosa, these surfers go to some of Peru’s most exotic and unexplored surfing spots.

Following the screening of Peel, New Belgium Brewery Company and the Surfrider Foundation, Santa Barbara, hosted an after-party in the beer garden adjacent to the Lobero Theatre. With a special performance of Santa Barbara’s talented Brett Dennen, the surfers of Santa Barbara, stoked on Peel, had a spectacular Santa Barbara night late event.

Peel: the Peru Project is now available on DVD, for more information, please click here to order . As many said at the Santa Barbara premiere, this film is a, “must-have” for adventure seekers, surfers, culture-mongers and lovers of nature.

For additional information contact:
Ms. Jane Hamilton
Publicity Coordinator
monterey video
566 St. Charles Drive
Thousand Oaks, CA 91360
(805) 494-7199/fax (805) 496-6061

“The largest event in Santa Barbara Surfrider history ”
- Scott Bull, Director Santa Barbara Chapter

All images are copyright © monterey media inc.